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7am

CLIENT

Schwartz Media | 7am

Overview

Launching Schwartz Media's first podcast.

In May 2019 Schwartz Media, publisher of The Monthly and The Saturday Paper, launched a new podcast that is a game changer for Australian news media landscape. 7am is a daily podcast from Australia’s best reporters, covering the news as it affects Australia and the world in 12-15 minute episodes.

Unlike traditional methods of news broadcasting in this country, 7am takes a fresh, contemporary approach to audio storytelling that responds to the way people consume audio today, published in time for breakfast or the morning commute. Alchemy One worked with the team at Schwartz Media to deliver a digital campaign to support the launch of 7am.

 

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