Redefining an Icon.
aussieBum is a swimwear brand that is synonymous with Australian beach culture. With a pure e-commerce presence, Alchemy One was engaged to help understand their audience to grow market share, whilst combatting an increasingly competitive market.
We used first party data and a qual-quant hybrid to develop aussieBum customer personas based on behaviour, attitudes and purchase habits to drive CLV. 5 key audience segments were developed to give aussieBum greater insight into their customers needs
RESEARCH & STRATEGY
AOX Research Builds
First Party Data Analysis
aussieBum’s new personalised approach enabled the brand to focus on driving long-term value for the business. As a result, aussieBum has been able to connect with new customers across digital and reconnect with customers whose purchase behaviour had lagged.