Acquiring new patients whilst reducing advertising spend.
Cosmos Clinic is Australia’s leading cosmetic clinic for liposuction. The procedure usually has a consideration phase of 2-3 years due to both the invasive and personal nature of the procedure, as well as the elected costs. With increased competition from competing clinics, Alchemy One worked with the Cosmos Clinic team to develop an always-on strategy to prospect qualified leads.
Alchemy One defined the path to procedure to create an owned, earned and paid ecosystem to drive ‘qualified’ patients across their intensive research phase to convert.
We helped develop a holistic content strategy across Cosmos Clinic’s owned channels including Instagram, Facebook, YouTube and Cosmos Clinic’s blog which aimed to educate and empower patients along their journey.
MEDIA & CONNECTIONS
Research and Connections Strategy
Offline Media Planning
Offline Media Buying
The always-on media strategy focused on prospecting new patients and nurturing existing patients to become loyal customers.
This resulted in Cosmos Clinic decreasing its reliance on high cost paid channels such as SEM for leads and Alchemy One worked with the Cosmos Clinic team to optimise their owned channels to service early funnel decision makers.