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UNiDAYS

Client

UNiDAYS

Overview

Owning O-Week

Launched in 2011, UNiDAYS has established itself as the world’s leading student affinity network connecting the hottest, in-demand brands and services to its 140+ million student members in 32 countries to build lifelong brand loyalties.

UNiDAYS sought to capture student attention across Australia and New Zealand and make a connection during the key O-week period in order to drive brand awareness and increase member acquisition. The brand developed an O-week campaign that used real-life students from diverse backgrounds who helped showcase the full spectrum of moods students can go through during O-week.

Alchemy One was tasked with amplifying the campaign, ensuring it was seen and heard by students in environments they love and trust. We knew Gen Zers’s were fluent in texting, posting, snapping, liking, tagging, video-gaming and binge-watching but we needed to cut through all that noise and really engage with the audience in creative ways.

Services

MEDIA & CONNECTIONS

Research and Connections Strategy
Offline Media Planning & Buying
Online Media Planning & Buying
Performance Marketing
Social Advertising

DATA & ANALYTICS

Analytics Ecosystem Integration
Conversion Rate Optimisation

Performance & Content

We utilised social, display and video channels as well as media partner content to drive affinity and conversion.

Environment

We overlayed student data points to tactically activate street posters and street furniture across Australia & New Zealand.